As a senior level copywriter, I’ve been marketing products and services for more than 13 years.
Currently seeking a role as:
Senior Copywriter
Based in St. Paul, Minnesota
Remote or hybrid work preferred
Anna’s Skills & Expertise
Marketing & Advertising
13 years
With experience in many different industries including agriculture, heavy machinery, beauty, food, and entertainment, I have developed a strong portfolio of marketing and advertising skills. I am an expert copywriter with advanced strategy skills. Throughout my career I have been part project manager, part strategist, part creative copywriter. I consider my strongest marketing skills to be web content writing and email retention marketing. I also have years of experience in print advertising, catalog creation, social media marketing, blogging, promotional videos, radio advertising, podcast advertising, SMS marketing, and more.
Copywriting
13 years
I began my career as an in-house copywriter for a publishing company. As the only in-house copywriter, I had an amazing opportunity to learn the skills of my trade on a broad scale. In six years, I worked on more than 600 marketing campaigns.
From there, I became more interested in website work, digital content creation, and email marketing. I pursued development in those fields, working first at an e-commerce agency and then at a startup. I rose to a management position in both cases.
For the past few years, I have worked as a contract writer for some larger corporations, including John Deere and Bobcat Doosan Company. This has really expanded my expertise when it comes to large-scale marketing campaigns, corporate review processes, and navigating collaboration with many different teams.
I am always learning new techniques through online courses and certifications. I actively use emerging marketing technologies like A.I. and find the new possibilities exciting.
Email Marketing
7 years
I have spent the last 7 years becoming an expert in email marketing strategy, email deliverability, and email creation. While managing large email retention segments (250k and up) in my former role as copywriter and then content strategist at MasterMind, I learned about segmenting, retention flows, list quality, email layout strategies, and conversion rates.
At ACTIV agency, I managed external client relations, working directly with clients to develop email marketing calendars with the goal of client retention. I was also a key player in email creation and execution, deploying regular nurture and promotional email campaigns for these clients. I developed effective strategies for automated flow development, in some cases with huge impact on passive revenue.
Key Stats + Sample Work
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While working at the digital marketing agency ACTIV, I took a small home decor brand's functionally dead email list and transformed email into a successful revenue stream within 2 years. Through expert marketing strategies, I increased open rate engagement, improved email delivery rate, and increased monthly revenue from their automated email flows from an average of $2k a month to over $23k per month.
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At a corporation like John Deere, copywriting involves a lot of research, strategy, and proofing through many departments. As the sole copywriter for the Small Ag department during my time there, I had the unique opportunity to create all the marketing materials for the 6M tractor 2024 launch. This large product launch included 18 different models that needed product brochures, product pages, launch videos, and so much more.
View Final Marketing Materials:
Landing Page Sample:
https://www.deere.com/en/tractors/utility-tractors/6-family-utility-tractors/
Tractor Model Page Sample:
https://www.deere.com/en/tractors/utility-tractors/6-family-utility-tractors/6m-130-tractor/
Product Brochure Sample:
https://johndeere.widen.net/s/vtp558f58l/202406_5140551en-6m-magpai-launch-brochure
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At Bobcat Company, I had the opportunity to update and revamp their loader buyer guides in my role as content writer.
This was a product detail-heavy project. The object was to create a landing page for Bobcat.com and six loader buyer guides to help buyers make informed purchases. They function as advertorials. Requiring cross-team collaboration with product managers, engineering folks, web team, and designers, these articles were a labor of love. See the finished product:
Loader Buyer Guide landing page:Check out several of the more detailed buyer guides as well:
At Thomson Reuters, I worked for the FindLaw department writing blogs for lawyer client websites throughout the United States. In my year there, I researched, wrote, and published over 450 blogs--averaging 4 to 6 blogs per day.
This was particularly detail-oriented work as it required researching the laws and statues for the state where the office was located. Then, my job was to find a way to tie their main practice focus (ex. Family Law) to a socially relevant interest piece that was still legally informative - the goal was for the average individual to click into the blog while scrolling social media. The strategy was a major challenge here: Find a way to relate the law to the average person's life. This taught me so much about writing for the benefit of the customer.
Published Blog Sample (contracted by Thomson Reuters):
https://braytonlaw.com/blog/iraq-war-veterans-at-risk-from-deadly-disease/
Marketing Philosophy
When it comes to content and product marketing, it’s all about research and analytics for me. You need to get to know your customer on an intimate level in order to market your product or services effectively. Then you have to A/B test obsessively to discover what speaks to them in advertising. I look at analytics for everything I do, from strategy to review.
Writing and design are by nature creative pursuits. However, it’s also vital to establish an efficient creative process—from strategy development with creative briefs to proofing procedures. I’m passionate about finding ways to make work go as smoothly and seamlessly as possible.
Contact Anna
If you’re interested in collaborating or have a job opportunity for me, please share your details, and I will respond promptly. I look forward to hearing from you!
